Meet Robin Leonard
APAC's leading enterprise Salesforce consultant, helping enterprises transform their operations through strategic technology implementation and agentic AI integration.
At a Glance
Enterprise Salesforce Consultant

Quick Facts
- Partner at Xenai Digital
- 20+ years in enterprise consulting
- 500+ enterprise transformations
- Upcoming Book: "Salesforce - The Art of the Possible" (2026)
- 30K+ LinkedIn followers
- APAC digital transformation thought leader
Ready to discuss your enterprise transformation?
The Story Behind the Success
Robin Leonard is more than just another consultant – he's the strategic mind behind some of APAC's most successful enterprise digital transformations.
As a Partner at Xenai Digital, Robin brings 20+ years of deep expertise helping enterprises navigate the complex intersection of technology, business strategy, and organisational change.
"While many consultants focus on either strategy or implementation, Robin bridges both worlds, delivering solutions that not only work technically but drive measurable business outcomes."
His expertise spans the entire digital transformation lifecycle – from initial strategy and platform selection through implementation, change management, and optimisation. Robin's particular strength lies in enterprise-scale Salesforce transformations andthe integration of cutting-edge agentic AI systems.
Areas of Expertise
Enterprise Transformation
Complete organisational transformation strategies for enterprises across APAC markets.
Agentic AI Integration
Pioneering the integration of autonomous AI agents with enterprise platforms for operational excellence.
🏆 Salesforce Partner of the Year
Recognised among top 1% of global Salesforce partners worldwide - the highest honour in the Salesforce ecosystem.
Strategic Consulting
C-suite advisory services for technology investment decisions and digital strategy development.
APAC Market Expertise
Deep understanding of regulatory, cultural, and business dynamics across Asia-Pacific markets.
ROI-Focused Delivery
Proven methodology delivering 5x ROI on technology investments and transformation initiatives.
Professional Journey
Partner - Xenai Digital
Leading enterprise Salesforce transformations across APAC following the successful acquisition of AFDigital. Specialising in enterprise implementations, agentic AI integration, and strategic digital transformation initiatives.
Co-Founder, CEO & Board Chair - AFDigital
Founded and led AFDigital as CEO for 12+ years, scaling it to become a Salesforce Platinum Consulting Partner across Sydney, Auckland, Singapore, and Manila. Served as Chairperson of ANZ Partner Advisory Board and member of Marketing Cloud Partner Advisory Board until successful acquisition by Digital Alchemy.
IT & Management Consultant
Built foundational consulting experience across Vodafone NZ (7 years), Gen-i, and IBM Global Services. Progressed from Customer Service Representative to Business Improvement Lead, Senior Business Analyst, and Agile Project Manager across New Zealand, Philippines, and Vietnam markets.
Philosophy & Approach
Robin's approach to consulting is fundamentally different. Rather than selling predetermined solutions, he starts with deep discovery to understand each organisation's unique challenges, culture, and objectives.
"Technology transformation isn't about the technology – it's about empowering people to do their best work. Everything we build must serve that purpose."
This philosophy has led to Robin's exceptional track record of not just delivering projects on time and budget, but creating transformations that continue to drive value years after implementation.
His clients consistently report not just improved efficiency and capabilities, but fundamental shifts in how their teams think about and leverage technology to serve their customers and grow their businesses.
Recognition & Thought Leadership
Published Work
📝 "Salesforce - The Art of the Possible" (Work in Progress)
Comprehensive guide to enterprise Salesforce transformation, featuring real-world case studies and strategic frameworks. Due for publication later in 2026.
✍️ Regular Industry Commentary
Frequent contributor to industry publications on digital transformation, AI integration, and enterprise technology strategy.
Speaking & Community
🗣️ Conference Speaker
Regular speaker at major technology and business conferences across APAC on digital transformation topics.
🌐 LinkedIn Thought Leader
30K+ followers engaging with insights on enterprise technology, transformation strategies, and industry trends.
Ready to Transform Your Organisation?
Join the enterprises who have trusted Robin Leonard to deliver transformational results. Let's discuss your strategic objectives.