Essays from inside the work.
38 essays on Salesforce, agentic AI, and the gap between what gets announced and what gets shipped. Written from live engagements, not press releases.
What is an Agent Harness, You Ask?
Everyone has all the AI models now. What separates the kids from the adults isn't the model, it's the "harness" — the hottest and least-understood word in enterprise AI. Here it is in plain English: the six body parts of a harness, the major platforms, and why the structure, not the model, is your moat.
Read →Anthropic's New Model "Fable 5" Shut Down by US Government Due to Risk!
I was halfway through a flat white when a US export-control letter quietly switched off the most powerful AI I'd ever used — because of my passport. What the Fable 5 shutdown means for anyone betting their business on a single frontier model.
Read →3 out of 10 People Fear Complete Job Redundancy Within 5 Years, Due to AI
I ran a LinkedIn poll asking a deliberately uncomfortable question: how long until AI completely replaces your job, with zero humans needed to do it? Almost a third said within five years. Fifty-eight percent said never. Here is why that gap matters, and why I am not in the optimist camp.
Read →Companies are falsely hiding behind AI to justify mass job redundancies
A new report surveyed 1,006 C-suite executives across 11 countries. The most important finding is not the maturity model everyone will quote, it is that thirty times more organisations have cut headcount in anticipation of AI than from any actual implementation. The cuts are real. The AI is imaginary.
Read →I Named My AI Steve, and Other Warning Signs You Are Officially "AI Pilled"
Are you a thoughtful adopter, or the bloke at the dinner party who won't shut up about MCP? A field guide to the symptoms of being "AI pilled" — naming your AI, mourning rate limits, saying "agentic" five times a day — and why the literate operators win when the tool gets it wrong.
Read →Agentforce Coworker: Salesforce Just Put an AI Teammate in Every Search Bar
I was three sips into an overpriced flat white in a Sydney café last week when an old client pinged me on Slack: "Mate, is this Coworker thing real, or are we back on the renaming carousel?" Fair question. Here's the honest take on Salesforce's new search-bar agent, the data model trap that could embarrass you, and the six-step order of operations APAC CIOs should run before flipping it on.
Read →Build, Buy, or Vibe? The Decision That Just Got Harder, Not Easier
A mate of mine, a CIO at a mid-tier financial services firm, slid his laptop across the table in a Sydney cafe last Tuesday and said, "Robin, the kid we hired out of uni built us a CRM in a weekend. Why are we still paying Salesforce $300k per year?" Here is the honest answer.
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To Be Truly Agentic, Your Organisation Needs a Shared Brain
Most enterprise Claude rollouts are 220 seats, an $80,000 invoice, and one analyst in finance who's using it like a very expensive spreadsheet. Here's what good looks like, what bad looks like, and how to govern the thing without sucking the life out of it.
Read →URGENT: Salesforce's MFA from 16 June 2026 Deadline. REQUIRES IMMEDIATE ACTION!
This is the bit nobody tells you about MFA. It's not a tickbox. The way you do it matters. And from 16 June 2026, Salesforce has decided to stop pretending otherwise. A practitioner's walkthrough of the two enforcement changes, what will break, and the six-step playbook that keeps your APAC org out of June 2026 incident reports.
Read →Why Salesforce Projects Fail: The "Seven Deadly Sins"
After two decades inside APAC's biggest Salesforce transformations, I can usually tell you how a programme will end by the second meeting. The signals are consistent. Here are the seven mistakes I keep seeing — and the research that says they're costing the industry roughly two trillion dollars a year.
Read →Marketing Cloud Advertising Studio is END OF SALE August 2026. Here's What That Actually Means for You.
A practitioner's read on the End of Sale of Marketing Cloud Advertising Studio, who should be sweating, who shouldn't, and what to do before August 2026 quietly mugs your paid media targeting.
Read →Summer '26 Salesforce Release: The One Where the Plumbing Finally Stops Leaking
A practitioner's honest, slightly grumpy read of what's actually shipping in Summer '26, what'll bite you if you ignore it, and the bits the keynote highlight reel quietly skipped.
Read →Salesforce CRM Analytics: The Salesforce BI Tool Everyone Thought Was Dead (It Isn't)
What CRM Analytics actually is, what it does, and where it fits now that Tableau Next has turned up to the party.
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CRM Analytics, Explained
What Salesforce's embedded BI platform actually is, what it does, and why most customers underuse the thing they already own.
Read →Headless 360? Salesforce Just Killed the Browser, and Honestly, Good
Salesforce just turned every object, flow, and workflow into an MCP-callable API and exposed the lot through Slack, Claude, ChatGPT and Teams. Why I think Headless 360 is the most important enterprise software move in a decade — and the bits that keep me up at night.
Read →The Four AI Laws Your Board Will Ask You About This Year (And What to Actually Say)
A practitioner's field guide to NIST, ISO 42001, the Australian Voluntary AI Safety Standard, and the EU AI Act — what they are, how they fit together, and what a leader should do in the next ninety days.
Read →The Agentforce Spring '26 Release was EPIC!
A practitioner's honest read of what shipped, what actually matters, and what the marketing slides won't tell you. After a year of helping enterprises across APAC actually ship Agentforce into production.
Read →Salesforce Spring '26 Release: Everything You Need to Know
A practical APAC-lens breakdown of the 800+ pages of release notes, the rebrand behind them, and the release-adoption discipline that separates organisations that compound from those that fall behind.
Read →What Salesforce Isn't Telling You About MC Next CONSENT Convergence, And How To Solve It
How to navigate consent architecture during your Marketing Cloud Next migration. Four real-world scenarios and the solutions that actually work.
Read →Slack Just Became Your AI Strategy. Most Haven't Noticed.
Salesforce rolled out 30+ new AI features for Slack, repositioning it as the operating system for how humans and AI agents work together. If you're thinking about your AI strategy through a CRM lens, you're already behind.
Read →Salesforce Just Closed "Qualified". Here's Why I Think It's the Smartest Acquisition They've Made in Years.
The deal that just killed the 20-tool SDR tech stack - and why every Sales Cloud aka "Agentforce Sales" customer should be paying attention right now.
Read →Emails Not Landing? Here's Why Microsoft Doesn't Trust Your Salesforce Emails
Three critical deliverability risks that can destroy your Marketing Cloud sender reputation overnight: DKIM failures, engagement traps, and Microsoft's invisible volume ceiling that most enterprise senders don't know exists.
Read →Implementing Agentforce: Why Your Traditional IT Approach Will Fail? (And What Works Instead)
After implementing Agentforce across Enterprises in APAC, I've learned that treating AI agents like traditional software is the fastest path to failure. Here's what actually works.
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From Swipe-Right to Divorce: The Romantic Metaphor for Enterprise AI Agent Lifecycles
After 18 months of implementing AI agents across APAC, I've realised the whole thing is basically couples counselling with better logging. Managing AI Agents isn't a technology problem, it's a relationship problem.
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The Agentforce Revolution: Why APAC Enterprises Are Leading the AI Transformation
How forward-thinking APAC companies are leveraging Salesforce Agentforce to create autonomous business processes that deliver measurable ROI. After implementing Agentforce across 50+ APAC enterprises, here's what every leader needs to know.
Read →7 Critical Mistakes That Kill Enterprise Salesforce Projects
After leading 250+ enterprise Salesforce implementations across APAC, I've seen every possible way these projects can go wrong. These aren't minor setbacks—these are fundamental mistakes that can turn a $2M investment into a $10M+ disaster.
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Marketing Cloud API Integration Alert: 180-Day Client Secret Expiration
Critical security update that will impact every organization using Marketing Cloud API integrations. Client secrets will expire after 180 days starting September 30, 2026. Here's what you need to know and do.
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Australian Salesforce Users: The April 27 Email Domain Verification Deadline
A critical security update is flying under the radar—and it could devastate customer relationships if you're not prepared. Domain verification now required for all Salesforce emails in Australia.
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The ROI Framework: Measuring Salesforce Success Beyond Go-Live
How to implement a proven methodology for tracking and optimizing the business value of your Salesforce investment using the 5x ROI framework.
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Change Management: The Human Side of Salesforce Transformation
Why technical excellence isn't enough. The human side of transformation often determines success more than the technology. Here's how to get it right.
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Farewell, Social Studio 😢
Today, November 18th, 2024, marks the end of an era in the Salesforce ecosystem. We bid farewell to Social Studio, a tool that has been instrumental in shaping social media management for countless businesses.
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Agentforce: Explained
Salesforce has always been a pioneer in leveraging cutting-edge technologies to enhance customer experience and streamline business operations. With the launch of Agentforce, Salesforce is taking a significant step forward in the realm of AI-powered automation and large language model (LLM) capabilities.
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Data Cloud: Explained
First released by Salesforce in 2019, Data Cloud is generally considered a Customer Data Platform (CDP). Data Cloud's main role is to identify and harmonise similar customer records into one standard format, providing a federated identity, and grounding data for use by downstream applications, including AI use.
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AppExchange: Explained
The AppExchange, launched in January 2006, is Salesforce's marketplace for third-party applications and consultants. Similar to the iPhone App Store, the AppExchange is the go-to resource for finding 3rd-Party Salesforce Applications and Consulting Partners.
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Salesforce: Explained
Salesforce is often misunderstood as simply a tool for sales teams. While Salesforce did start as a sales-focused cloud CRM, it has grown into a holistic suite of connected business applications that addresses various industrial use cases.
Read →Trailhead: Explained
Trailhead is an interactive learning platform that helps business users, administrators, and developers acquire the skills needed to maximise Salesforce's potential. By offering a wide range of training modules, certifications, and hands-on projects, Trailhead democratises Salesforce education.
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Salesforce Acquisition History
In this article, I provide a chronological overview of some of the most significant acquisitions that have driven Salesforce's growth and innovation. Having worked in the Salesforce ecosystem since 2012, I've experienced each of these exciting announcements.
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eCommerce for Salesforce Explained
Salesforce Commerce Cloud offers a comprehensive suite of eCommerce solutions tailored for different business models across B2C, B2B and Direct to Consumer. Discover how each platform caters to unique business needs in the eCommerce ecosystem.
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