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Australia · New Zealand · Singapore · ManilaPartner, Xenai Digital
Singapore

Salesforce & AI consulting in Singapore

Xenai Digital works with Singapore-based APAC regional HQs and local enterprises on Salesforce, Agentforce and AI strategy. Led by Robin Leonard.

Singapore is where APAC strategy gets signed off. Xenai's work aligns with MAS FEAT principles, the Model AI Governance Framework and PDPA, and we're comfortable operating alongside SG-based SIs and global delivery partners.

2025 Salesforce Customer Success Partner of the YearFirst to implement Agentforce in ANZ

What people Robin has worked with say

All recommendations →
LinkedIn recommendation
Rare strength in communicating across the C-Suite

Robin was one of the first startups that I invested in. He first came to me with a couple of clients and a vision of where social media was going. Robin's skills and background fit perfectly between marketing, technology and customer service. This giving their digital agency a rare strength in being able to communicate across the C-Suite. Robin is a great guy to work with, passionate about technology and is a great leader to his team.

John Orrock
Partner @ Future Now Capital | Investor & Mentor
LinkedIn recommendation
Right up there with the very best of them

I have worked with a great many accomplished professionals in my years in the Salesforce ecosystem, and I would have to say that Robin sits right up there with the very best of them. He is smart, affable, inventive, and creative. Honestly, whenever I have the opportunity to spend time with Robin and discuss all things technology, business, and life, I grab that opportunity with both hands. I cannot recommend Robin highly enough to any organisation who wants to excel in the area of business technology.

Mark Tossell
Salesforce ecosystem leader
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Salesforce & AI consulting in Singapore — FAQ

Straight answers to the questions Singapore enterprise teams actually ask before scoping an engagement.

Do you align to MAS FEAT and Singapore's Model AI Governance Framework?

Yes. Xenai's AI governance work maps to MAS FEAT principles (Fairness, Ethics, Accountability, Transparency) and IMDA's Model AI Governance Framework. We've done this work for SG-regulated financial services and APAC regional HQs.

Can you deliver alongside a Singapore-based systems integrator?

Yes. Many Xenai engagements run alongside SG-based SIs or global delivery partners — we play an advisory, product-ownership or architecture role when a larger implementation team is already in place.

How does PDPA compliance affect an Agentforce rollout in Singapore?

PDPA constrains what personal data can be processed by AI agents, where it can be processed, and what consent is required. We design Agentforce use cases so data classification, retention and consent are explicit before anything goes into production.

Last updated: 13 June 2026

Bring a real Salesforce + AI problem. We’ll come back with a scoped plan.

Tell us about your Singapore business, the outcome you’re chasing, and where you’re stuck. Xenai Digital will come back with a short, written, scoped proposal — no high-pressure discovery call.

Services are delivered by Xenai Digital. Robin Leonard operates as Partner at Xenai Digital.