Salesforce & AI consulting for retail and consumer goods
Xenai Digital helps APAC retailers and consumer-goods brands unify commerce, loyalty and service on Salesforce and Data 360, deploy Agentforce for 24/7 customer support, and run AI adoption that actually shows up in trading margins. Led by Robin Leonard.
Retail margins are thin, peak-season risk is brutal, and loyalty programmes are expected to earn their keep every quarter. The winners are unifying customer data properly (not just buying another CDP), sequencing Agentforce against real service cost centres, and keeping the tech stack light enough to change. Xenai works with national retailers, challenger DTC brands and consumer-goods manufacturers — from the data model through loyalty economics to Agentforce rollout.
What good looks like in retail & consumer goods
The outcomes Xenai engagements are built around
- One customer view that actually drives loyalty and service
- Agentforce deflection on the top three service cost drivers
- Peak-season readiness without another emergency rebuild
Anchored to the regulators that matter
Retail & Consumer Goods enterprises Xenai works with across
How Xenai helps retail & consumer goods organisations get value from Salesforce
Six productised engagements that cover the full life cycle — from healthcheck, through strategy, to ongoing product ownership. Every one is delivered by Xenai Digital with Robin Leonard as senior consultant on enterprise engagements.
Salesforce Healthcheck
A structured audit of your Salesforce investment with an actionable improvement roadmap — tuned to retail & consumer goods constraints.
Focus: loyalty and service data model, peak-season readiness, and the delta between what the CDP promises and what it actually delivers.
Learn moreSalesforce Strategy & Roadmap
A multi-year Salesforce transformation strategy — aligned to business outcomes, licensing reality and internal capability.
Sequenced around trading calendars and margin pressure — not slideware roadmaps that ignore peak.
Learn moreSalesforce AI Strategy & Roadmap
An AI strategy purpose-built for Salesforce — Einstein, Agentforce and custom agents — sequenced against real business value.
AI scoped against the real service and merchandising cost centres, not generative-AI theatre.
Learn moreFractional Salesforce Product Owner
Part-time senior Salesforce product ownership for complex programs. Keeps delivery honest, scope tight and stakeholders aligned.
Product ownership for retailers juggling loyalty, commerce, service and Data 360 on a lean IT budget.
Learn moreSalesforce Licence Review & Advice
Independent analysis of your Salesforce licence estate to cut waste and line up commercial terms before your next renewal.
Commerce Cloud, Service Cloud, Data 360 and Marketing Cloud commercials modelled against realistic peak-season consumption.
Learn moreAgentforce, Einstein and enterprise AI — done properly for retail & consumer goods
AI delivery that won’t get tripped up by your CISO, your Legal team or your board. Xenai’s AI practice covers diagnosis, strategy, governance and delivery — with the AI Trust & Safety foundation aligned to NIST AI RMF and ISO/IEC 42001.
AI Maturity Assessment
A board-ready diagnostic of your organisation's AI use, spend, risk and opportunity. Self-funding in most engagements.
Learn moreAI Strategy & Roadmap
A 12–24 month AI strategy your board can actually fund, with governance, capability and delivery phased in sensible chunks.
Learn moreAI Trust & Safety Foundation
End-to-end AI governance anchored to NIST AI RMF and ISO/IEC 42001 — built for regulated industries and audit scrutiny.
Learn moreAI Use-Case Delivery (Pilot)
One flagship AI use case, delivered from design to production pilot with measured outcomes. Built to scale if the numbers land.
Learn moreFractional AI Leadership (CAIO-as-a-Service)
A Chief AI Officer for 2–3 days a week — accountable for strategy, governance and delivery outcomes across your organisation.
Learn moreAI Adoption & Enablement Programme
Replace shadow-tool use with sanctioned, high-performing AI adoption. Change, enablement and measurement, not just rollout.
Learn moreFree tools retail & consumer goods teams actually use
Three fast, practical diagnostics you can run yourself — no sales call required. Every one is built on the same frameworks Xenai uses in paid engagements.
Salesforce ROI Calculator
Model the financial case for a Salesforce investment in retail & consumer goods — CAC, CLV and breach-liability levers in one view.
Open the toolAgentforce Readiness Assessment
Know in 5 minutes whether your Salesforce org is ready for Agentforce — and what needs to be true before you start.
Open the toolAI Maturity Assessment
A quick, board-useful read on where your organisation actually sits on AI maturity — no sales call required.
Open the toolWhat people Robin has worked with say
Real recommendations from Robin’s LinkedIn profile — no fabricated testimonials, no stock headshots.
“Rare strength in communicating across the C-Suite”
“Robin was one of the first startups that I invested in. He first came to me with a couple of clients and a vision of where social media was going. Robin's skills and background fit perfectly between marketing, technology and customer service. This giving their digital agency a rare strength in being able to communicate across the C-Suite. Robin is a great guy to work with, passionate about technology and is a great leader to his team.”
“Right up there with the very best of them”
“I have worked with a great many accomplished professionals in my years in the Salesforce ecosystem, and I would have to say that Robin sits right up there with the very best of them. He is smart, affable, inventive, and creative. Honestly, whenever I have the opportunity to spend time with Robin and discuss all things, technology, business, and life, I grab that opportunity with both hands. I cannot recommend Robin highly enough to any organisation who wants to excel in the area of business technology.”
Xenai Digital also works with
And in every major APAC market
Salesforce & AI for retail & consumer goods — FAQ
Straight answers to the questions retail & consumer goods leaders actually ask before scoping an engagement.
- Do you work with loyalty-programme economics, not just the tech?
- Yes. Loyalty only pays back if the economics are modelled and the data is clean. Xenai brings loyalty-economics rigour into the programme so the tech build matches the commercial case — both reviewed by Finance before scale-up.
- Can Agentforce really handle peak-season retail service volume?
- With the right sequencing, yes. We pick the top three service cost drivers, deploy Agentforce against those first, then expand — not a big-bang rollout. Peak-readiness is a capacity exercise, not a bet.
- How do you work with a retailer who already has a CDP in place?
- We don't rip it out. We assess whether Salesforce Data 360 augments or replaces it, typically based on activation reach, data volume and unit economics — and land on the answer the CFO can defend.
Last updated: 21 April 2026
Bring a real retail & consumer goods problem. We’ll come back with a scoped plan.
Tell us about your organisation, the outcome you’re chasing, and where you’re stuck. Xenai Digital will come back with a short, written, scoped proposal — no high-pressure discovery call required.
Services are delivered by Xenai Digital. Robin Leonard operates as Partner at Xenai Digital.